Asics London

Right in the heart of London, on a prime location at Regent Street, Asics recently opened its largest and most expensive flagship store. With a complete turnaround of just 12 weeks our team worked day and night to install almost 1000sqm of Superquartz by Senso in bespoke light grey.


Asics was founded well before Nike was even a name. Originally incorporated as Onitsuka Co, named after its founder Kihachiro Onitsuka, the company approached Blue Ribbon Sports from the US to sell its sportswear in the States. Funny fact huh. Since Blue Ribbon Sports, founded in 1964, eventually became Nike.