THE HEINEKEN EXPERIENCE | AMSTERDAM
A floor as smooth as the pour.
BREWED FOR IMMERSION
Heineken’s Amsterdam flagship isn’t a store, it’s a brand experience.
Designed to pour you into the world of an icon.
Studio Tjep shaped the space to move like the product itself: smooth, bold, and unmistakable.
LED walls. Mirrored ceilings. Glass staircases. Every inch had something to say.
The floor had one job: hold it all together without missing a beat.
Senso delivered a seamless resin strong enough to handle the heat.
And the millions of footsteps that would follow.
NO DISTRACTIONS, ALL DIRECTION.
At Heineken’s flagship store, everything pulls you forward.
The floor makes sure nothing gets in the way.
Beneath the resin, a custom graphic underlay carries the brand’s identity.
Sealed beneath the surface like memory in glass.
From the tap wall to the last impulse buy, this floor knows where you’re going before you do.
Our poured-in-place resin floor moves like it belongs.
Gliding across angels, entries, and sight-lines without a seam or grout line in sight.
The tone is a warm, intelligent neutral, chosen to complement everything.
It ties the space together. From concrete columns to tailored upholstery to the soft presence of indoor trees.
ENGINEERED FOR THE BRAND THAT NEVER SITS STILL
Tourists. DJs. Locals. Employees. Fans.
Thousands of footsteps, every day.
The floor absorbs them all, without a crack, a line, or a second thought.
No grout. No wear. No slowdown.
It holds the weight of a world-famous buzz.
SIGNATURE BLEND
Engineered for energy.
Poured-in-place Senso resin with a customer underlayer tied to Heineken’s identity.
VOC-free, built to handle the rush.
Introducing Freeze. A custom floor designed for the world’s busiest beer brand.
MADE TO HOLD THE POUR
It doesn’t settle. It pours it forward.
From the bottle to the building, Heineken is about precision.
For their brand center in Amsterdam, Senso translated that philosophy into a single, seamless surface.
One that absorbs traffic, reflects green LED light, and reflects the polish of a global icon.
LOCATION
Danzigerkade 165, 1013 AP Amsterdam, Netherlands
A foundation for brands built to move.
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